# How Brandye counts revenue

> Which orders Brandye attributes to a quiz or a conversation, and why.

Analytics · Published October 30, 2026 · https://help.brandye.com/analytics/how-brandye-counts-revenue

Brandye reports the revenue from orders placed after a shopper used a quiz or talked to the assistant. The reports separate how strongly Brandye influenced each order.

## Orders Brandye influenced

An order counts when the shopper took a quiz or had a conversation in the same visit, before ordering.

## Products Brandye recommended

Within those orders, Brandye also shows which products it recommended. An order for a recommended product is a stronger signal than an order for something else.

## Revenue per visitor

Revenue per visitor combines conversion rate and order value in one number. It is the clearest way to compare shoppers who used Brandye with those who did not.