# Choose the assistant's tone of voice

> Make the assistant sound like your brand.

AI Shopping Assistant · Published November 3, 2026 · https://help.brandye.com/ai-shopping-assistant/choose-the-assistants-tone-of-voice

The tone of voice decides how the assistant writes: how formal it is, how long its answers are, and whether it uses emojis.

## Start from a preset

Presets give you a full voice in one click. Pick the one closest to your brand, then adjust the details.

## Add example replies

Example replies shape the voice the most. Write two or three answers the way you would want them written. The assistant copies their style, never their facts.

## Words to use or avoid

List the words your brand always uses, and the ones it never does. Shoppers who write in another language get the translation.