Choose the assistant's tone of voice

The tone of voice decides how the assistant writes: how formal it is, how long its answers are, and whether it uses emojis.

Start from a preset

Presets give you a full voice in one click. Pick the one closest to your brand, then adjust the details.

Add example replies

Example replies shape the voice the most. Write two or three answers the way you would want them written. The assistant copies their style, never their facts.

Words to use or avoid

List the words your brand always uses, and the ones it never does. Shoppers who write in another language get the translation.